Ontario Government

HEALTHY HOMES RENOVATION TAX CREDIT BUILDS IMPORTANT CONVERSATIONS

The Healthy Homes Tax Credit is a government tax credit for seniors applied to permanent renovations in their homes.

For seniors, the decision to either go into seniors care or to try and stay in their own home is not only difficult, but usually put off until it’s too late. If the conversation happens early enough, renovations can be made to prolong their stay at home and maintain their independence and dignity.

We created a multi-platform campaign with the tools to encourage early conversations between seniors, family, doctors, and even the renovation industry.

We ended up with over 6.9 million unique visitors to the website looking to learn more – an incredible response.