Kings Club

Kings Club is a development in Liberty Village that offers one, two, and three bedroom suites, with upscale amenities, in-suite laundry, and a rooftop pool.

But it’s not a condo.

It’s a new kind of rental living now referred to as purpose-built rental properties. Common in places cities like New York and Chicago it was a new concept to the Toronto market when CAPREIT and First Capital turned to Marshall Fenn for help.

With the launch of this brand, we needed to educate an unfamiliar market on this new type of living.

Utilizing a mix of communication channels, the campaign established a brand identity for Kings Club while demonstrating the benefits of upscale rental living in one of Toronto’s most sought after neighbourhoods.