CAPREIT

An award-winning real estate website

User needs are constantly changing as technology advances and expectations rise. The challenge is to understand what audiences really want and then deliver on those expectations.

CAPREIT has a complex, multi-segmented audience. To ensure we were connecting to the right people, we conducted usability testing on the CAPREIT site to uncover barriers and evaluate navigation and usability issues.

Our approach led to a creative redesign and ultimately a greatly enhanced user experience.

Result

We are proud to announce that the new caprent.com website is the recipient of the WMA Web Awards
2016 Real Estate Standard of Excellence Award FOR OUTSTANDING ACHIEVEMENT in Web Development.