by David Goodman | Nov 2, 2015 | Commentary, Design, Digital Strategy, Marketing
Back to Blog Steve Wozniak, Bill Gates, Dennis Ritchie, Tim Berners-Lee , Ada Lovelace and Grace Hopper. Do you recognize any of these names? Surely you recognize the first computer programmer alongside some other heavy hitters, including creators of profound...
by David Zbar | Nov 14, 2014 | Branding, Digital Strategy, Gaming, Marketing, Social Media
Back to Blog Many companies I come across struggle with the role social media should play in their overall marketing mix and don’t properly align it with their traditional marketing activities. The fact is the online world in which we live, work and play is...
by Lindsay McLeod | Aug 20, 2014 | Branding, Digital Strategy, Marketing, Social Media
Back to Blog AdWeek recently posted a piece entitled “Here Is Everything You Need to Know About the Millennial Consumer” which discusses how the generation born between 1981 and 2000 is a highly appealing demographic to marketers. The interesting take-away from this...
by David Zbar | Jul 15, 2014 | Digital Strategy, Social Media
Back to Blog In an age where the barrier between brands and customers has shrunk considerably, it is important to examine why brands should view social media as an extension of their customer service arena. We live in an age where Twitter and Facebook have displaced...
