by Lindsay McLeod | Nov 30, 2015 | Design, Digital Strategy, Marketing
Back to Blog Canadian Cancer Society: Our App Makes Fundraising Easy How many times has this happened to you? You have a big meeting planned with a potential donor, and after filing through a seemingly endless amount of paper looking for the right forms, your meeting...
by David Goodman | Nov 2, 2015 | Commentary, Design, Digital Strategy, Marketing
Back to Blog National Girls Learning Code Day: Empowering a Geekier Future Steve Wozniak, Bill Gates, Dennis Ritchie, Tim Berners-Lee , Ada Lovelace and Grace Hopper. Do you recognize any of these names? Surely you recognize the first computer programmer alongside...
by David Zbar | Nov 14, 2014 | Branding, Digital Strategy, Gaming, Marketing, Social Media
Back to Blog Social Media Success: One casino’s social media winner Many companies I come across struggle with the role social media should play in their overall marketing mix and don’t properly align it with their traditional marketing activities. The...
by Lindsay McLeod | Aug 20, 2014 | Branding, Digital Strategy, Marketing, Social Media
Back to Blog Commentary: Everything You Need to Know About the Millennial Consumer AdWeek recently posted a piece entitled “Here Is Everything You Need to Know About the Millennial Consumer” which discusses how the generation born between 1981 and 2000 is a highly...
by David Zbar | Jul 15, 2014 | Digital Strategy, Social Media
Back to Blog Social Media = Customer Service In an age where the barrier between brands and customers has shrunk considerably, it is important to examine why brands should view social media as an extension of their customer service arena. We live in an age where...
