Earn the Right to Use a Word

Back to Blog I know as marketers we are trained to put a positive spin on whatever company or product we are sharing with the world.  We have all become masters of choosing just the right words to elicit the desired emotions.  But to paraphrase the Spiderman movie...

The Volunteer Brand Trap

Back to Blog A long time ago the president of the airline SAS asked his senior staff how many employees they had. The answer was more than 100,000. The president said that gave them an opportunity. The staff assumed he would say they have 100,000 opportunities to make...