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The Power of Connection
How should businesses best adapt their own messages and marketing strategies to survive and thrive in a marketplace constantly in flux?
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Geofencing leverages GPS to elevate ROI on digital campaigns
Data drives everything we do here at Marshall Fenn. We get to know customers’ journeys…
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Digital Stress Test – Is your website meeting customer expectations?
Many companies are applying stress tests to their corporate websites…
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The New Kids on the Block
The traditional approach to marketing in the Canadian real estate sector had, for years, been a derivative of the same formula.
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The Expansion of Casino Amenities Can Open Untapped Markets
In the past, expanding casino amenities was usually for two primary reasons…
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Social Media Engagement – Creating the Bigger Brand Story
While it was common a couple of years ago to view “customer engagement“ as just another marketing channel.
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Buckeyes Are Our Lucky Charm: Marshall Fenn Wins Silver at The Cassie Awards
The casino company used Ohio values and symbols to offer something different.
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3 Crucial Steps for Digital Display Advertising Success
Digital display advertising goes by a lot of names: Programmatic, Real-Time Bidding (RTB), dynamic advertising, display advertising, and many more.
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Canadian Cancer Society: Our App Makes Fundraising Easy
How many times has this happened to you? You have a big meeting planned with a potential donor…
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Miami Valley Gaming Gets Lucky
We did our research and found that Ohio is the Buckeye state for a reason: They love their Buckeyes.
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Lucky Buckeye Earns Marshall Fenn a Cassie Awards Nod
TORONTO, ON (Nov. 17, 2015) – Nominations for the 2015 advertising Cassie Awards have been announced and Toronto agency, Marshall Fenn…
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National Girls Learning Code Day: Empowering a Geekier Future
Steve Wozniak, Bill Gates, Dennis Ritchie, Tim Berners-Lee , Ada Lovelace and Grace Hopper. Do you recognize any of these names?
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The ROI Effect of the Pan Am Games on Toronto Tourism
With the Pan Am and Parapan Am Games in Toronto, the naysayers, nitpickers and nervous nellies are all over the media opining on…
read moreEarn the Right to Use a Word
I know as marketers we are trained to put a positive spin on whatever company or product we are sharing with the world. We have all…
read moreChasing Likes – Is Social Media Ruining Your Life?
With the proliferation of social networks and extreme ease of access, it’s become rather obvious that social media is here to stay. A myriad of…
read moreDesign Principles and Technique
When one begins to learn design principles and technique, it is natural to imitate. No one picks up a guitar and just creates, without first…
read moreThe Volunteer Brand Trap
A long time ago the president of the airline SAS asked his senior staff how many employees they had. The answer was more than…
read moreDirect Marketing
Direct Marketing. Its meaning, purpose and value seem to have lost traction these days in a never ending haze of multi-channel…
read moreSocial Media Success: One casino’s social media winner
Many companies I come across struggle with the role social media should play in their overall marketing mix and don’t properly…
read moreDistracted Driving – why is the message not getting through?
I admit it. I’m an inveterate gear-head. I’m also disturbed. No, not that kind of disturbed. Disturbed as a PR practitioner. I love driving. If it…
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