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Marshall Fenn
The ROI Effect of the Pan Am Games on Toronto Tourism

The ROI Effect of the Pan Am Games on Toronto Tourism

by Paul Chater | Jul 24, 2015 | Commentary, Marketing

Back to Blog Do mega-dollar, giant sporting events actually help tourism over time, or are they just short term spectacles with little ROI? With the Pan Am and Parapan Am Games in Toronto, the naysayers, nitpickers and nervous nellies are all over the media opining on...

Distracted Driving – why is the message not getting through?

by Paul Chater | Sep 26, 2014 | Commentary

Back to Blog I admit it. I’m an inveterate gear-head. I’m also disturbed. No, not that kind of disturbed. Disturbed as a PR practitioner. I love driving. If it has wheels and a motor, I’ve either driven it, raced it or reported on someone else racing it. And I’m...

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