Social Media = Customer Service

Back to Blog In an age where the barrier between brands and customers has shrunk considerably, it is important to examine why brands should view social media as an extension of their customer service arena. We live in an age where Twitter and Facebook have displaced...

Content Marketing: Changing consumer behaviour

Back to Blog Growing up, there was no getting around having to watch television commercials or listen to radio advertisements. Whether you were watching your favourite primetime sitcom or listening to the Top 30 countdown, the interruption was expected and part of the...