There are a lot of sand-and-sun destinations, but most of them don’t do a lot to differentiate themselves. Jamaica is much more than sun, sand and sea. The culture, the music and the cuisine have always set it apart from all [the] other winter sun destinations. Jamaica’s 50th anniversary of independence provided a great platform to showcase all its attributes to Canadian travellers.
Where We Are Today
The value of an agency today comes from generating brilliant integrated ideas. From those ideas spring creative strategies that change audience behaviours.