A staggering one in three children will face some form of abuse before adulthood. With such a pervasive social issue, how do we get people to believe they can really make a difference?
When a social problem is too big or too awful, there’s a tendency to feel helpless and to raise emotional barriers.
Give people a taste of what it would feel like to help. We created an award-winning campaign that inspired people to take action. Our secret weapon was inventing new technology that allowed people to intervene on an abusive situation.
The campaign generated over 15 million total media impressions across North America and brought a new level of awareness to the issue of child abuse.
Where We Are Today
The value of an agency today comes from generating brilliant integrated ideas. From those ideas spring creative strategies that change audience behaviours.